MGT301 Assignment 1 Solution fall 2017

mgt301 ASSIGNMENT 1 SOLUTION FALL 2017

Dear Students, Here You can read and download Principles of Marketing (MGT301) Assignment No.1 Solution fall - 2017 and discussion about Assignment Solution. MGT301 Assignment Due Date: 16 November, 2017. Assignment Total Marks: 10. You can Also Download Midterm Solved Past Papers, Final term Solved Past Papers, GDB Solutions, Assignment Solutions, and Solved Quizzes files, PPT Slides, Handouts and Short Notes. You can also like our Facebook page, subscribe YouTube channel and follow on Google+ for Latest Update. 

ASSIGNMENT IMPORTANT INSTRUCTION 

Topic:

“Customer Relationship Management”    

objective 

The core objective of this activity is to familiarize students with the concept of Customer Relationship Management (CRM) and its implementation on struggling brand.

Outcome

After attempting this assignment students will be able to design appropriate CRM strategies for a brand that is facing tough competition in the market.

background

People now a day have numerous options to commute domestically; either they can travel via personal conveyance such as cars/bikes or via public transport such as buses, auto, or taxi. It is commonly observed that the condition of public transport is usually bad, the interior of these public transports is usually filthy; the seats are ripped and damaged. In recent past, Taxi drivers were found charging high fairs for short traveling distances which passengers had to pay because there were no other options to go with. But thanks to the advent of online taxi services; the commuting methodology for many people has changed the face, literally. Not only these online taxi services have brought a sigh of relief for the affected commuters by providing latest model cars with air conditioning in reasonable price but have also challenged the local transport mafia by posing a great threat of taking over the market by storm.

assignment case

Careem & Uber, the pioneers who had transformed taxi-rides globally have entered Pakistan a few years back. Anyone could get the benefit of traveling through these taxi-rides at their doorsteps, anytime. As these taxis are integrated with an online application which connects drivers with customers based on a mapping and pricing algorithm that delivers rides that are often cheaper than regular taxis. Unlike regular taxis, these companies penalize their drivers if they provide bad services by any means to the customers. Also, the passengers have the option to rate their drivers after every ride. Drivers who have cars of latest models are allowed to work for these companies. Prior to the selection as a driver, the proper information of the person is taken and verified from the concerned authorizes. So, in this way, these taxis are considered as a safe and secured transport than other regular taxis. At the moment both of these companies are operating in metro cities of Pakistan with the largest clientele of passengers travel everyday 24/7. However, with the

use of similar technology and an almost same business model, Careem is getting more renowned day by day; on the other hand, Uber’s clientele and fame are comparatively stagnant. In order to continue its operations and clientele maximization, Uber needs to be vigilant in terms of employing modern CRM practices with the conjunction of contemporary marketing tactics that Careem is already following.

requirement

Being a student of Principles of marketing, you are required to suggest suitable CRM techniques to Uber, so that it can maximize its clientele as well as fame just like Careem.

marking scheme

The total marks of this Assignment are 10; mention at least 5 points in detail to justify your answer. Each point carries 02 marks; avoid irrelevant text/material while answering the question.

important

24 hours extra/grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
Note:

• Students are advised to study the whole text carefully.
• Try not to include any irrelevant material in the solution.
• Try to come up with precise and original answers.
• Assignments reaching after the due date would not be considered.

deadline

• Make sure to upload the solution file before the due date on VULMS.
• Any submission made via email after the due date will not be accepted.

formatting guidelines

• Use the font style “Times New Roman” or “Arial” and font size “12”.
• It is advised to compose your document in MS-Word format.
• You may also compose your assignment in Open Office format.
• Use black and blue font colors only.

related to loadshedding

Dear Students, As you know that Pre-Midterm semester activities have started and the load shedding problem is also prevailing in our country. Keeping in view the fact, you all are advised to post your activities as early as possible without waiting for the due date. For your convenience; activity schedule has already been uploaded on VULMS for the current semester, therefore no excuse will be entertained after due date of assignments, quizzes or GDBs.

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